In Londra facem multe cumparaturi ( scule, haine, mancare ) prin internet si home delivery ( adica cumparaturile sunt comandate prin calculator sau telefon, sunt platite cu card bancar on-line si sunt aduse acasa de catre agenti ai companiilor care vand marfa , cu un comision relativ mic sau chiar gratuit )
In curand acest mod de comert va fi generalizat si va fi singurul mod de a cumpara sau vinde pe plan mondial . Va fi si mijlocul de monitorizare al fiecarui individ in parte , incat nimeni nu va mai putea sa traiasca” izolat de lume „si fara sa fie urmarit la fiecare pas de catre o autoritate guvernamentala mondiala . Mai bine zis si mai pe inteles crestinesc, ” si nimeni sa nu poata cumpara sau vinde fara sa aiba semnul acesta, adica numele fiarei sau numarul numelui ei.”
Nu am spus nimic nou, dar vreau sa confirm ceea ce se stie demult, si prin anunturile din link-ul urnator:
Will 2017 Be The Year of the Identity Economy?
While those who are deeply ensconced in the technology realm may say it is already here, 2017 may indeed be the year that the greater population of technology users truly understand the role of identity and how it relates to a very large part of the global economy.
The global advertising world is already well aware of the power of understanding the actual user represented behind their digital credentials. Indeed, internet powerhouses like Google and Facebook have already brought together considerable data about you (name, address, phone numbers – so called personally identifiable information (PII) and any relevant offline purchases – via your credit cards or retail memberships). This is then matched to the reams of data that exists digitally about you and your online activities. They’ve even figured out how to map the activities on your phone, to your activities on your tablet, to your activities on your laptop. Surfing for a new pair of shoes while at work? Don’t be surprised if you’re presented with a shoe ad on your phone while on the train home, or once you’re on your tablet at home in the kitchen. Together this has enabled advertisers to assemble a significant profile about the person that exists behind the digital ID. In the advertising space, this data has become the common currency, complete with measurement metrics around the effectiveness of different types of ads.
While the advertising world changed so dramatically, the rest of the business world is only now catching up. Nowadays, your digital ID is much more than just a vehicle for companies to hurl ads your way. Up until the early 21st century, most of the services that were provided to you were account based – that is, the company that sold you the service wasn’t really interested in who was using the service, they just wanted to sell to an address (your phone, TV, or your computer) access to those services in exchange for monthly payment. Simple. Your telephone company, your TV/Cable company – even ultimately your internet company, was primarily interested in that monthly payment. Large telecom and cable companies were built on this premise. And all of the business systems that enabled these operators to provide these services opened new accounts for each new customer, turned on the service, and let any users in your home access it.
In less than 10 years everything changed. The world became digital. Led by advanced devices like the iPhone and seemingly unlimited bandwidth growth, people started getting used to “digital services”. iTunes, Amazon, Uber, Netflix – they all realized that it is indeed important to get to know each user who consumes their service. In August of 2013, Netflix launched their Profiles feature, with their “Who’s Watching?” screen. They knew that if they “got to know” each user, they’d also be able to “learn from them”. What do they watch? When do they watch it? What devices do they use? In the same way that Netflix, through these user profiles, is able to make unique recommendations for each person in your home, Amazon learns what types of items you like to purchase, who else is in your family, and what books have you read. Waze learns where you drive, where your office is, where your home is, how fast the road you’re on is moving (for other Wazers), not to mention reminding you that there’s a Starbucks coming up on your left shortly. Similar to the way that the advertising world is able to track your purchase activity, modern digital companies have learned that focusing on individual users is absolutely key to providing the best service experience possible.
Operators are now trying very hard to compete with OTT offerings. However, until they are able to transform and focus on the individual user through a digital ID it will be very difficult to truly personalize the experience. In addition, they also need to be able to share access and control privacy, manage your place in the family (or group) that you’re a part of, keep track of your entitlements across your entire suite of services, and keep you engaged to create 1-to-1 relationships that they hope will last a long time. As they continue to aggregate more and more cloud services into their mix, it is clear that this kind of change is not easy for operators who have systems in their data centers that were never designed to manage individual users, but check out how this savvy operator approached the problem.
So every time you use your digital ID to do virtually anything, recognize the personalized power that resides behind this simple act. In short order biometrics will likely replace your password (which will make things a lot faster), but your digital identity is certainly one valuable asset in this global economy, and it will only get more and more important over time. 2017 may indeed become known as the first year of the #IdentityEconomy.